Digital Spice’s Web Design for Upscale Mexican Resort Wins a Web Excellence Award
Sonesta partnered with Digital Spice to create a bilingual digital experience that seamlessly integrates the hotel into the new brand, engages English- and Spanish-speaking audiences, and vividly depicts the resort’s enticing features and facilities.
From strategically designed user experience (UX) and user interface (UI) to development, booking engine integrations, and compliance, the agency worked closely with Sonesta to launch a fully optimized website in less than 5 weeks.
Focused on developing a smooth conversion funnel for key audience segments, Digital Spice initiated the project with a research-backed plan for website content and user journeys. The sticky navigation bar was designed to provide a complete overview of the website environment, allowing users to access key landing pages frictionlessly as well as proceed to the booking suite with a single click.
Digital Spice web design experts placed the visual elements, including video, gifs, and photography, strategically throughout the website to inspire wanderlust and keep users engaged. For UI, the agency combined Sonesta Classico’s brand typography and color palette with Costa Sur Resort’s authentic imagery to create an interface both loyal and new audiences can enjoy.
In addition to creating an award-worthy design, Digital Spice’s priority was to ensure compliance with key regulations and industry standards. The new digital experience has scored highly on accessibility and ADA compliance tests to ensure all visitors enjoy an engaging experience.
The new Costa Sur Resort, Classico Collection by Sonesta digital experience was welcomed with praise at Sonesta and within the industry alike. Having worked closely with Digital Spice on the project, Kevin Scholl, Franchise Marketing Manager at Sonesta, said: “You can always find an agency, but it is hard to find a true partner.”
About Digital Spice
Digital Spice is an award-winning digital agency with a global presence. The agency specializes in delivering integrated solutions tailored to the unique needs of franchise businesses. Digital Spice’s team of experts excels in branding, UX/UI design, CRO, SEO, web development, and content creation. From startups to established brands, they help businesses of all sizes achieve sustainable growth through optimized online strategies.
About the Web Excellence Awards
The Web Excellence Awards is a leading international competition celebrating the best in web development and digital innovation. Established to recognize and promote excellence across the digital industry, the Web Excellence Awards provide a platform for innovation and creativity to be acknowledged globally.
https://we-awards.com/
Media Contact
Emma Debeljak, Digital Spice, 1 7206230613, [email protected], https://thedigitalspice.com/
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