The First AI-Driven Anticipatory Graphic Design System for Publishers

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The First AI-Driven Anticipatory Graphic Design System for Publishers

Building on its history of publishing firsts, the ContextLens debuts on RealClearPolling

NEW YORK, Oct. 31, 2024 /PRNewswire/ — Polling data is often difficult to understand in isolation. Digging deeper into the numbers tells a more complete story and provides the necessary context to understand the significant trends.

ContextLens is the first anticipatory design system that dynamically generates informational graphics based on readers' needs.
ContextLens is the first anticipatory design system that dynamically generates informational graphics based on readers’ needs.

Enter ContextLens. It is the first anticipatory design system that dynamically generates informational graphics based on readers’ needs.

Unlike generic AI tools that only focus on text input and output responses, ContextLens leverages generative AI to understand what information you are looking at on a web page. It then anticipates other content you may be interested in and creates a dynamic visual representation without making you leave the page.

This generative AI tool functions by reading the site’s metadata structures to understand the “context” the user is reading and provides a “lens” to go deeper into content via AI prompts (either pre-populated or freeform).

The independent, nonpartisan media company RealClearPolitics (RCP) has selected its RealClearPolling website to be the first to employ this powerful new tool. RealClearPolling offers an aggregated, unbiased look at the dynamics of the presidential, Senate, House, and statewide races during this unprecedented 2024 election cycle. RealClearPolling is an extension of the RCP family, dedicated to delivering the most comprehensive, engaging look at U.S. election polls and public opinion surveys.

Here’s how it works on RealClearPolling: The ContextLens is a purple bar in the bottom corner of a web page. Based on what you are looking at on the page, it anticipates what related content you may be interested in and auto-prompts suggestions. The user can engage with it right there on the page. The results expand by dynamically creating a graphic to give you more context.

For example, if a user looks at the “Electoral College: Top Battlegrounds” chart on RCP’s home page, the ContextLens will suggest “Explore Electoral College.” When a user clicks on it, three related options pop up: “Recent changes in support,” “Who leads in key states,” and “Electoral College forecast.”

A graphic representation of the current data is generated once a user clicks on one of the topics. Users can also “Ask a question” to find other information.

Key features include:

  • Contextual Understanding: The AI interprets the data users view and predicts where additional context is needed.

  • Generative Visuals: Instead of overwhelming users with paragraphs of text, the system designs dynamic visuals to illustrate the point, offering more precise insights.

  • Seamless Integration: Users don’t need to leave the page they are looking at. The system provides expanded context right there, reducing disruption.

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