How being weird can save branding in 2026
This is the third year I've written about trends and predictions in branding. It usually goes like this: I review...
branding
The most important branding tool in 2026 isn’t what you think
Brand mascots have had quite the journey. From the Michelin Man's debut in 1898 through the golden age of TV...
How AI is Revolutionizing Website Design and Branding in 2005
In today’s fast-paced digital world, businesses no longer have the luxury of spending months perfecting a website or crafting the...
New York mayor Zohran Mamdani’s branding is a graphic design masterclass
Let’s set the politics aside for a second. Whether you're left, right or in the middle, everyone is agreed on...
Judge of the Day: Brendan Murphy talks branding and design innovation
As The Drum Awards Festival celebrates innovation in branding and design, we speak with Design juror Brendán Murphy about AI...
Why I’m finally turning my back on Gen Z branding
In today's digital age, great visual branding is essential – get the right look and you can have customers emptying...
City of Gladstone adopts new logo and branding package | News, Sports, Jobs
By R. R. Branstrom [email protected] GLADSTONE — Signage in Gladstone will look different in the future, as the city just...
“Brands cannot disconnect from their past”: How Absolut Vodka embraces heritage branding
Countless brands have been resurrecting old logos and assets in recent years, marking a move away from homogenous flat design....
Laura Stein on the Five Books that shaped her approach to design, branding, and sustainability
It's been quite a while since we last explored the inspiring world of book recommendations from leading creatives across the...
