Fabra raises $2.8 million for browser-based product design tool

Australian 3D product design startup Fabra has launched its public beta, alongside a $2.8 million pre-seed round backed by January Capital, Side Stage Ventures, Concept Ventures and Li & Fung.

Founded in 2023 by Luke Grana, Gloria Yu and former Canva engineer Nick Manks, Fabra is positioning itself as an accessible alternative to specialist product design software. According to the company, this is typically expensive, complex and geared toward trained industrial designers. 

Instead, Fabra allows users to create 3D designs directly in their browser, including automatically generated tech packs for production. 

“For too long, product design has been locked behind complex software and steep learning curves,” Grana said. 

“With new web-based 3D technology, fast GPUs and cloud rendering, designing physical products in the browser is no longer futuristic. No downloads, no training, just creativity.”

The platform is designed to move users from concept to commerce in a single workflow. It can take sketches and ideas through to manufacturer-ready files without requiring specialist training or separate tools.

The public beta focuses on fashion, launching with a library of base items, templates and materials across categories such as streetwear, merchandise and sportswear. Designs can be created and edited collaboratively in real time, supporting both individual creators and product teams.

Side Stage Ventures partner Ben Grabiner said the platform reflects a broader shift toward browser-based creative tools and distributed product development. 

“Its platform isn’t just making 3D design more accessible — it’s unlocking an entirely new workflow for modern product teams,” he said.

January Capital’s Alex Rankin added that Fabra aligns with efforts to close the gap between creativity and production. “We imagine a future where the distance between idea and execution is dramatically reduced,” he said.

Fabra plans to expand into new product categories ahead of general availability in early 2026, and is preparing to open its seed round to support further development. The longer-term goal is to build what it calls a “product operating system” spanning design, production and commerce.