STEYR Plus Wins ‘Bio Intelligent’ Design Award
Published 11-01-24
Submitted by CNH Industrial
CNH brand, STEYR, has earned yet another accolade with a BIG SEE Product Design Award presented at a ceremony in Slovenia, one of STEYR’s key markets, with the Plus 80-117hp tractors.
Launched less than 12 months ago, the five Plus models are the first in the STEYR line to receive striking new styling created by a team led by David Wilkie. The latest in the string of design prizes earned by the Plus, the Product Design Award is part of BIG SEE, a south-eastern Europe initiative that began in the early 2000s and seeks to ‘become the global springboard for a responsible, Bio Intelligent Generation’ in South East Europe – hence BIG SEE.
The four-cylinder Plus tractors, all featuring FPT engines that meet stringent Stage V emissions regulations while helping users keep fuel consumption low, replace the Kompakt series, and STEYR aims to emulate their success as some of the most popular tractors in Slovenia and many neighbouring countries in central Europe. The Plus range blends fresh styling with innovative technology designed to help maximise efficiency and minimise environmental impact.
A new integral high-performance lighting package eases operator strain and ensures safety for the driver and others around the tractor. In the restyled cab, a full suite of precision farming technology, including S-Guide steering automation and S-Fleet telematics, is available for the first time at this power level, automating key functions to minimise driver fatigue and maximise fuel efficiency.
“STEYR Plus has won multiple awards since its introduction, and we are delighted to add this one to its collection,” said David Schimpelsberger, business manager at STEYR Traktoren. “STEYR has long been known for the style of its tractors, an integral part of a design package that includes product quality and technical features at all power levels. It is really pleasing to see this recognised once more in one of STEYR’s strongest markets. The BIG SEE award underlines our design focus on an integrated blend of style, sustainability and productivity.”
CNH Industrial
CNH Industrial
CNH Industrial (NYSE: CNHI) is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; Kongskilde, providing tillage, seeding and hay & forage implements; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.
Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 40,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.
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